If you are starting a new company or re-branding an old one, or you are applying for a new job, your image is very important. In the digital age, an online presence is essential to get ahead.

Whether it’s on social media or your own website, a good photograph is a good place to start. When employers or future clients search the internet and come across your website, Facebook or LinkedIn, the first thing they will see is your image. A good idea would be to not post a photo of yourself holding a drink from the night before or an out of focus selfie. Have a professional photographer take your portrait because the first impression is always the strongest one.

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